Monthly Archives: October 2011

Christmas shopping – Improved product visibility on Google

The Google Shopping Channel has recently updated their merchant policy, so webmasters serious about this online sales channel must meet the new guidelines. Increasingly, users shopping online refer to Google product search and it can account for as much as … Continue reading

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Exhibitions, precious moments, chance encounter,now flying the world

Exhibitions are an immensely valuable marketing and business development tool. They need to be used properly. There are few occasions to speak to lots of customers at a time when they want to be spoken to. You only get one … Continue reading

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Marketing and Sales Hub – ”The Hot Loft”

High value, lower cost offering. We now have a team of owner managed specialists all under one roof – design and graphics, sharp search engine optimisation, press and publicity, market and customer research, sales training and sales planning, IT marketing … Continue reading

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Hiding your light – the best kept secret

One of our clients, a very clever and technically gifted company deal with  -Take That,  Oasis, Sir Paul McCartney, Kings of Leon, Prince,  Bob Dylan, Pink He has worked at O2  London, Wembley, Hampden, T In The Park Chelsea Flower … Continue reading

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Stakeholder Research – tips and techniques for building partnerships

At the heart of all successful organisations lies the knowledge and an intimate understanding of customers and stakeholders thoughts and perceptions.  It is vital that strategies are put in place to measure and evaluate these thoughts and perceptions. Such market … Continue reading

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Dynamic sales skills and internal marketing

In a period when everyone is looking at costs and maximising the use of their assets, ask yourself these questions: How good are the MD, Directors, team members at – closing sales, handling price objections, link selling, sales farming, customer … Continue reading

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Drinks sector example – rebranding to shape the future

A recent survey has revealed that young consumers are shunning traditional tea – understanding the motivations, likes and dislikes of the next band of consumers is important.  It helps to shape your future. Budweiser has been given a facelift – … Continue reading

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New post – David Primrose – Director of Market Research

One of Scotland’s most respected Market Researchers has now joined forces with RFM Research to strengthen the research element of the business and be more pro active in this area.  David Primrose, a Chartered Marketer and a Member of the … Continue reading

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Exhibitions – following up the leads

Just interfaced with a company about the exhibitions programme and how to be more effective.  At shows they speak to lots of people, gather names of people with an interest in the very wide range of products they offer.  Are … Continue reading

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Improve revenues and examine customer satisfaction

Adjust to what the customers are saying – 68% of customers do not give a company repeat business because of employee attitude. (Adams six sigma) Customer satisfaction applies in our business to business relationships as much as it does in … Continue reading

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