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Monthly Archives: December 2011
Think now – planning for the New Year
The last weeks of December often give time for reflection and forward planning to address the trading issues in the New Year. Here are a couple of quick wins that may lead to medium term sustainability. Fast sales check – … Continue reading
Preparing for Exhibitions – publicity and on stand behaviours
It seems to me that every business is looking at how to maximise the cost of any investment and increase opportunity. Why then do companies go to shows and exhibitions without proper preparation? No matter whether the show attracts 4000 … Continue reading
B2B Marketing – Concentrating Effort for maximum efficiency
David Primrose, Director of Market Research, recently undertook a business to business survey for a professional services firm. They were frustrated that they could not make any inroads with a specific target client and wanted to know why. The research … Continue reading
Posted in Business to business marketing, Research
Tagged b2b marketing, RFM market research
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Do your customers know what they are buying?
This may seem a very simple and obvious question. However, a recent study which involved our Market Research team revealed that consumers have very little idea what they are buying when they buy power (gas and electricity). They know what … Continue reading
Food Tourism – a great marketing and sales template
Spent a fascinating marketing mentoring session with a tv chef from Anglesey in Wales who has started a ‘superb food’ restaurant using nearly all local product from the island and just across the Menai Straits. An excellent example of food … Continue reading
Learn how to sell – RFM offices
Knowing the structure of how to sell/develop business effectively and close deals means less time spent in sales mode and more on delivery. Many of us have to sell as part of our job and the process can be challenging … Continue reading