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Monthly Archives: August 2012
Multichannel Marketing and standing out from the crowd
Russell has just finished making a live action film about trade channel management. With a chance to talk to wholesalers and multiple retailers throughout Uk about issues in the supply chain and what they would expect from manufacturers and producers. … Continue reading
Filming your sales team
Getting your team to see themselves in action with instant feedback is a great way to learn. It celebrates the ‘best bits’ and the areas to work on. One customer wants to let the team see how effective they are … Continue reading
Spit second timing – London September 2012
Off to work at Olympia at one of the major food shows in the UK at the start of September. Visitors will come from all over UK and Europe. There will be retail, wholesalers, food service, multiples, all in this … Continue reading
E commerce strategy audit
Just completed an ecommerce strategy checklist for a company entering into this market. Their thinking needed to be clear, they had to really define their business objectives and undertake the preparation and briefing of the site before speaking with their … Continue reading
The consumer demand and supply conundrum
We have just been preparing a series of workshops for food companies and used the following comments. (The comments though applied to Food & Drink are cross sectoral) “Food and drink businesses that really grow tend to be the ones … Continue reading
Measurable marketing – analytical approach for online business
One of the values of online marketing is the ability to see what your customer and potential customers are doing when on your site or working on social media. Measurable marketing is the name of the game at present. Finding … Continue reading
Targeted Marketing
Being seen, being visible in the right marketplace at the right time has always been a key to brand success! A targeted approach, with well thought through plans and strategies is of course the correct way forward. Decisions on promotional … Continue reading
Reasons to be proud – If you are a small and medium sized business!
Read an article about SME artisan food and drink producers which claims that the sector adds something like £2.7 billion to the UK economy. If this is multiplied by all the other sectors that are core to our economy, the … Continue reading
The game of price bashing
Next time you are price bashed by a customer – ‘Come on, what is the discount? Or ‘I can buy this project cheaper elsewhere.’ Instead of giving in, think of where you are different and position your product more effectively … Continue reading