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Monthly Archives: April 2013
A case of joined up thinking
Here is an example of offline working with online and a fine example of using the strategic marketing mix. Check out Kozel, one of the latest award winning artisan beers to hit the UK, though the brewery have been going … Continue reading
Posted in Marketing, Marketing Communications
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Romance under the clock
Take a look at the banners hanging by the famous clock on the concourse in Glasgow Central Station. The latest Facebook competition is to tell of your romance meeting (or meetings!) under the famous old clock. Check it out on … Continue reading
Posted in Marketing
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Product Reincarnations
How often do products re-invent themselves to the next generation of consumers? In the marketing life cycle, products go out of fashion or trend, moving from being a cash cow to one on its way out, then emerging at a … Continue reading
Posted in Marketing, Marketing Communications
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