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Monthly Archives: June 2013
The Secret of Smiling Success.
In this wonderful corporate world we live in with processes, automation etc, do we really know the superb value in a big smile and a good greeting? It sets the scene, it makes the customer feel wanted and puts the … Continue reading
Posted in Customer Service, Marketing, Sales
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Understanding Customers and Customer Motivation
If you know the answers to the following questions, you will be able to save or reallocate some cost on your publicity and comms budgets. For each target market, How does the potential customer consume information? – this may vary … Continue reading
Keeping You Top of The Customer’s Mind
Interesting work over the last year or so for a manufacturer looking for a small number of key contacts in large organisations throughout the world. The products are innovative, superbly engineered and the business owner has to keep the name … Continue reading
Practise Makes Perfect.
Was lucky enough to play golf at East Sussex National one evening this week as part of a conference. On the first tee, I noticed a young golfer on the practise ground hitting a huge load of balls. The swing … Continue reading
Posted in Marketing, Sales
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Pricing – is it Part of Marketing?
Yes of course it is. We are told by the media to ask for discount all the time and never pay the full price. As consumers, we see this in every walk of life where companies segment their pricing structure … Continue reading
Posted in Marketing, Marketing Communications, Sales
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Movement in Still Photography!
Came across a stunning new technique of incorporating movement into stills photography. Only certain parts of the screen image move which catches the eye, draws attention to detail of the product. It was used on a very innovative product which … Continue reading
Planning your Marketing Calendar
Just a couple of questions Do you know how your customers like to consume information about companies like yours? Do you know when your potential customers are susceptible to approach and purchase? Do you plan appropriate online and offline promotions … Continue reading
Sales – Where Do They Come From?
Sales emanate from a variety of sources. Often forgotten in the marketing mix, leads for business and opportunities come from referral, customer service excellence, web, SEO, exhibitions and shows, asking for more business, transactional business activities, transformational business, networking etc, … Continue reading
“This is a Selling Task!”
On the Apprentice this week, the teams had to sell innovative camping products at the Caravan and Leisure show at the NEC in Birmingham. Alan Sugar or Yes, Sir Alan, said ‘This is a selling task. You only get one … Continue reading
Posted in Exhibitions, Marketing Communications, Sales
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The Difference Between Learning and Training.
There are lots of organisations offering a range of programmes on marketing and sales skills. Before you start, just check out who have been developed as trainers and mastered the skill of teaching. The ability to let delegates learn … Continue reading
Posted in Marketing, Marketing Communications, Sales
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