Monthly Archives: August 2013

Hiding your Light – Bruce Springsteen, Bon Jovi, Robbie Williams

Our technical IT guru/whizz provides a ‘plug in IT service’ for bands,  concerts, and festivals, working at huge venues all over the UK and Europe.  The superstars mentioned above are only a few of his previous clients and he is … Continue reading

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Right Product in the Right Place at the Right Time — All the Time!!

OSA (On Shelf Availability) is a key to growth for manufacturers selling on the shelves of our supermarkets.  OSA increases brand strength, brand loyalty and also increases and maintains sales. If your product is not on the shelf, statistically, the … Continue reading

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Bringing Structure to Marketing

Read a Facebook post this week of a young business owner, with what seems to be a highly acceptable and cool development of a traditional product. He has very little money to invest in his brand and seems to be … Continue reading

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Are You on the Shelf?

Today’s Supply Chains across many sectors are highly sophisticated – but often it comes down to what is called the last 50 metres, – or how to get the retail teams to put your products on good display   Research has … Continue reading

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Coke Bottle Names

Queuing for 2 hours in Tesco, Silverburn to get your name on a bottle of Coke, what is that all about?  The cost per small bottle was £1.15, so clearly premium priced as a collectors item!  There is no doubt … Continue reading

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Using Every Trick in the Book

Read in the papers last week that ASDA are now delivering to some of the Scottish Islands.  This, of course, will create greater competition for the Co-op, the company that has supported the communities for many years. From a sales … Continue reading

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Social Media in 10 Minutes a Day,

This idea came from our digital and social specialist, Graham English.  When at work, many of us talk about our business orientated social media activity, – often easier to talk about than to implement!!   Here is a way to make … Continue reading

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Building Customer Loyalty, Building Brand Loyalty

As customers in business or at home, we are all looking for better deals and more value.  With lower prices coupled with the ease of communication through technology, we can now access product from anywhere in the world, – it … Continue reading

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Whatever Next!

Pin number style vitamin pills that allow us to transmit our authentication with our bodies, – Goggles that tell you what kind of fish species is passing your eyes (does not apply to haddock and chips!), – Drowsiness detectors for … Continue reading

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When everyone zigs, zag!!

An excellent arrival on Challenger brands in this months Marketer magazine. Basically, the message is about the larger Challenger brands such as Tyrells v Walker, Virgin Atlantic v British Airways. The key attribute for a Challenger brand is the ability … Continue reading

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