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Monthly Archives: September 2013
PACK – Presentation, Availability. Cross Selling and Service, Knowledge!
This has been reported as the focus for staff training in the new Marks and Spencer regime, reeling from criticism in the ladieswear section. In addition to the new ranges, they embarking on a customer service programme The lessons for … Continue reading
Posted in Marketing, Promotion, Sales
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Don’t Worry , Be Appy!
Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation for overseas guests, pounce on a table at the last minute, gain product information etc. It is the way forward … Continue reading
How Men Buy, How Women Buy
Research shows that women make decisions about consumer purchases differently from men. In general, the fair sex likes to browse, evaluate and see a range before a decision. Men more often just want 2 or 3 options and to make … Continue reading
Posted in Marketing Communications, Promotion, Research, Sales
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Understanding the Sports Fan
I found notification on this paper on the CIM website. The paper seeks to provide marketers with insights into: identifying sports fans that will be most responsive to their marketing efforts; where to find these fans; how to communicate with … Continue reading
Posted in Marketing Communications, Research, Sales
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Windows of Opportunity
There was a very interesting article in the press last weekend about the challenges facing M&S in the textile sector. They have developed a new collection in ladies wear and have some high profile hitters promoting the range. However, on … Continue reading
Posted in Marketing, Research, Sales
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Selling – The Skill, the Practice,The Art
The Skill – understanding the sales process, the Sales Ladder to follow and how to work it for your business. The Practice – just like any skill – golf, guitar, cycling etc practise makes perfect and makes it look easy … Continue reading
Posted in Customer Service, Marketing, Sales
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Total Cost of Ownership – Competing with the East
When thinking about how to compete with other countries with a lower cost manufacturing base, think of the total cost of ownership of using someone in the UK. UK can often deliver better quality, faster turnaround, more innovative product developments … Continue reading
Posted in Marketing, Marketing Communications, Sales
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Building Awareness in External Markets
Read a very interesting article in the Sunday Telegraph last Sunday about Glasgow, City of Sport. It was on a Discover Scotland pull-out, beautifully written with great photos. According to the media pack of the newspaper, this paper would reach … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Real Customer Insight – they may tell us what they will not tell you!
A small amount of customer insight into key buyers will yield you hugely powerful information to improve the service and generate more business leads. Sometimes customers will not tell you directly about the issues that annoy them but they are … Continue reading
Posted in Customer Service, Research, Sales
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