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Monthly Archives: October 2013
Where Do You Interface With Your Customers? Existing and Potential
On social media to provide a brand wash or swipe? At key shows and exhibitions when customers are in buying mood and susceptible to purchase? When they walk into your store, e mail or telephone into your business? When they … Continue reading
Brand Refresh
Just working on the project management of a brand refresh for a company looking to modernise their traditional image. In testing the concepts with trade customers, there is great excitement and anticipation about the sales uplift this will provide. The … Continue reading
Research – Lighting Up The Way Forward
A small piece of well controlled and managed research works wonders, – almost every time. Understanding customer’s behaviour, motivations, their likes and dislikes, perception of competition and buying habits is absolutely fascinating and illuminating. It is in fact the basis … Continue reading
Posted in Customer Service, Marketing, Research
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Prestwick – A Case for Aggressive Marketing?
This week, the media have covered the latest case for Glasgow Prestwick Airport being put into public ownership. As a marketer, one wonders if the message of Glasgow Prestwick is truly etched on the minds of those people in airlines … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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UK Marketing Spend Rising
A recent report from the IPA indicates UK companies are increasing their communications budgets between July and September this year. Respondents suggested improving economic conditions offer a platform for investment. The IPA ( Incorporation of Practitioners in Advertising) looks at … Continue reading
Driving a Customer Focus In Business
Sometimes, a word or a phrase really puts a concept into focus, – perhaps that is the essence of a lightbulb moment. In our business, we always talk about how we can help organisations to drive their business from the … Continue reading
Visit RFM at the Ayrshire Business to Business Exhibition – Tuesday 8th October
Pick up a few tips to enhance your marketing focus and sharpen up your sales effort. RFM will be at stand 48 at the Ayrshire Business to Business show at AYR Racecourse 9.30 – 5pm next Tuesday 8th October 2013. … Continue reading
Posted in Exhibitions, Marketing, Sales
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30 Years in Business
RFM just passed a true milestone last week. 30 years trading in market research, marketing planning for business growth, sales, marketing and exhibition training. In that time, we have helped a multitude of organisations to improve the sales line in … Continue reading
National Trust – a Purple Cow Moment!
National Trust – a purple cow moment So the National Trust has accepted the Big Brother House into the portfolio of properties, albeit for a short space of time only. Not exactly a national monument, it is however a significant … Continue reading