Great piece on prime time BBC news yesterday morning. British men’s fashion week is happening in the next month, not a one day event but a weeklong event. According to the head of design at Topman, the British male is becoming fashion conscious, will now wear brighter colours and follows fashion icons such as Robert Pattinson and David Beckham. Prince Charles will open the week, perhaps not a fashion icon but a real support for British business.
It is an industry, just like technology, energy, renewables, IT, food and drink. The component parts of the market launch for British Fashion Week are the same for other industries. Understand the new trends and what customers want to buy, think through your objective, work out your strategy, use TV and PR to build fast awareness, and make sure you implement the strategy.