We have just been preparing a series of workshops for food companies and used the following comments. (The comments though applied to Food & Drink are cross sectoral)
“Food and drink businesses that really grow tend to be the ones that are ‘visible’ in the marketplace. End consumer awareness/demand then makes the retailer stock the product.”
“Getting the retailer to stock the product drives consumer sales.”
So which came first? – the chicken or the egg?
Most of the successful businesses that we are told to emulate invest in understanding the outward visibility for the business in each and every chosen target market. They also maximise their channel opportunity. More and more they see themselves as global players offering in a much wider geographical context.