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Author Archives: graham
Working the Internal Market
The concept of internal marketing and the internal customer is an area that many organisations are waking up to. The concept is that everyone is an ambassador, everyone has a role to play and everyone has a stake in ensuring … Continue reading
Creating the 7 hits – raise brand awareness
Which techniques do you employ to obtain your 7 hits rule of thumb for your brand? Guidelines suggest that this is the number we need to have to increase awareness of our organisation and build credibility in the minds of … Continue reading
Going Social – Building your Fan Following
Social media platforms are evolving so fast, we often hear of business owners labouring over the correct etiquette to engage fans. They have concerns over credibility, negative reviews and all of this before deciding on which and how many platforms to focus on. … Continue reading
Thanks for the Support
For those of you who have looked at Russell’s Dancing Postcards on YouTube – a big thank you. All this helps towards Russell’s competition entry for a very good cause. If you’re amongst the 286 viewers, it’s worth having a look … Continue reading
Speaking to the Right Audience
Marketeers crave to find ways of communicating to the right audience at the right place and time at a time when customers want to be reached. Our Welsh colleagues ran a St. David’s day food promotion in Canary Wharf, London. … Continue reading
A Little Less Strictly Come Dancing – what a quickstep!
Russell Ferguson is a tad out of his comfort zone and soon to compete in the Strictly Come Dancing style competition to raise money for the Prince and Princess of Wales Hospice in Glasgow on 17th March 2012. He will … Continue reading
Creating more Sales opportunities – home and international
If you operate in a business to business environment, you might like to use this as the start of a checklist: • Selling additional products to existing customers, – very cost effective; • Visit key exhibitions and conferences where your … Continue reading
Awards – Good for your brand
This bones of article appeared 2 years ago in our newsletter but the message holds good today. We have just completed some awards submission for a large client, polishing their story in line with the requirements of the award, – … Continue reading
Exhibition Planning for Expos
Many organisations see exhibitions in the UK and overseas as 2,3, or 4 days out of the office. If you are organising an exhibition it creeps up and is on you before you know it – and believe it or … Continue reading
Astounding insights from qualitative market research
What they buy, when they buy, who they buy from. Having some reasonable research information on your customers and how they perceive you is astounding and astonishing. Of all the research information and insight we gather from companies, qualitative insight … Continue reading