Author Archives: RFM

Town Centre Marketing

Posted on August 27, 2014 by RFM

Southwold, a perfect answer for strategic marketing. Just returned from this iconic little town, packed to the gunnels with holidaymakers, young, family and old. Key elements in the mix are – Nice clean beach with colourful English beach huts, great … Continue reading →

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Repetition, Repetition, Repetition

Posted on August 1, 2014 by RFM

It has been said many times before but the way to get recall, recognition, trust and opportunity is to keep your brand and brand values out there in the minds of your existing customers, potential customers, older customer, younger customers … Continue reading →

Posted in B2C marketing, Branding, Business to business marketing | Tagged | Leave a comment

Internet Wars – disrupting the status quo

Posted on July 16, 2014 by RFM

There are many examples of internet based companies disrupting traditional business models. Roger De’Ath from Google’s enterprise division, spoke recently at the recent Digital 2014 Interactive Scotland event: “For digital businesses, location is irrelevant, it’s an entirely democratic process. If … Continue reading →

Posted in Digital Marketing, Marketing Communications | Tagged , | Leave a comment

Marketing to the slightly older

Posted on July 15, 2014 by RFM

There is a very interesting piece in the Marketer this month about the importance of understanding how the more senior consumer consumes information and likes to be promoted to. A third of the UK population is over 50 and accounts … Continue reading →

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Developing a Customer culture – easy to talk about, more difficult to deliver

Posted on July 15, 2014 by RFM

Perhaps a provocative statement, but one that summarises the importance of having a strong culture that is customer focussed, with all employees having an understanding of the role of ever increasing customer satisfaction. High levels of customer service endorse the … Continue reading →

Posted in Customer Service | Tagged | Leave a comment

Spot the opportunity – Transferring skills to employees

Posted on July 5, 2014 by RFM

Everyone in a team needs to understand sales and sales process in today’s world.  If you ever ask yourself these questions. – How can we develop more sales for the company? How can we acquire more customers in the UK? … Continue reading →

Posted in Sales, Skills development | Tagged | Leave a comment

Map your customer journey – clues for improving service, sales and retention

Posted on July 4, 2014 by RFM

I just wonder if this is the key to creating even greater competitive edge, particularly in a service business. If you can get under the skin of the customer to find out their thought, emotions , hurdles and actions at … Continue reading →

Posted in Customer Service | Tagged | Leave a comment

The really really key customer campaign

Posted on June 27, 2014 by RFM

For those of you who would like to interface with a small number of really key clients across the globe, the campaign plan needs to be scheduled and a long term approach adopted.  It works, but it takes time to … Continue reading →

Posted in Customer Service | Tagged | Leave a comment

Ecommerce focus – the online sales force

Posted on June 26, 2014 by RFM

Marks and Spencers recent relaunch of their website is part of a major push to tap into the major trend of clothing sales moving online. M&S have seen a decline in sales and have declared this investment in the ecommerce … Continue reading →

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Use the senses – it is a sensible idea

Posted on June 25, 2014 by RFM

The internet can replace many things but not as yet able to replace touch. For many products, getting the product into the customer hands is an ideal way to increase opportunity. This basic fact could be used and adapted by … Continue reading →

Posted in B2C marketing | Tagged | Leave a comment