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Author Archives: rfmblogadmin
Do you know the value of your social customer?
This year has seen an increasing trend of ‘ubiquitous’ users accessing social networks through mobile devices (24 hours a day, 7 days a week). This leaves a trail of ‘big data’ just waiting to be mined, which can allow a … Continue reading
Do they stay or do they go? Customers on your site
What do customers do on your website? Do you use the analytics tools at your disposal to find this out? In the digital era, business websites can no longer simply be live on the world wide web, in the blind … Continue reading
Check out your Sales Skills
Some people are involved as sales people, on the road, on the phone, on e commerce. They of course are ‘selling’ every day either transactional sales (sales farming with existing customers or transformational sales (sales hunting for the next big … Continue reading
There is always a queue at Greggs!
Every where you go in the UK , you get a pleasant smile and often a joke or a laugh when at the counter in Greggs the Bakers They encourage a queue – and it builds an even longer queue, … Continue reading
Methods of Measuring Marketing
This is emerging as a trending topic, – finding out what communication formats work and what doesn’t. It has always been possible to measure response to advertising and communication. It is just that online makes it nice and easy. Here … Continue reading
Multichannel Marketing and standing out from the crowd
Russell has just finished making a live action film about trade channel management. With a chance to talk to wholesalers and multiple retailers throughout Uk about issues in the supply chain and what they would expect from manufacturers and producers. … Continue reading
6 simple ways to increase your sales
Here are a few tips that cost little and can have a big impact: Ensure your staff know how to sell and close a deal at the right price Ensure staff working with existing customers deliver customer service and create … Continue reading
Baby boomers – the big market
According to a recent survey in The Marketer magazine, this target market is massive and probably has 80% of wealth and disposable income in the UK. This is a market with huge spending power and according to the article, it … Continue reading
Sales and marketing mentoring
A good experienced marketer can make a real difference to the growth of an organisation. By having a marketing viewpoint and an understanding of customers likely behaviour patterns, the right individual can provide a market focussed viewpoint, very useful for … Continue reading
First past the post wins the business
We were looking for ‘pop up’ stands last week for a client. Simple artwork to create a backdrop branding for shows, conferences etc. Our local suppliers were as usual very helpful but the process was going to take 2-3days. We … Continue reading