Had the pleasure of speaking at the Taste Ayrshire meeting at the iconic Turnberry Hotel this week. Around 30 – 40 businesses turned up to see the new brand collateral and the great new video which positions Food Producers in Ayrshire. These materials will now be available for use to position Ayrshire in retail stores, cafés and restaurants, hotels and B and B’s as well as online and on social media.
The key to success in any brand activity is of course – REPETITION, REPETITION, REPETITION. This was the message to the assembled group of businesses. Having produced and accessed the collateral, the trick is to ensure mass visibility in places where customers congregate. The more it is used, the better the brand will become.
These principles apply in every business, whether business to consumer or business to business. If your brand is less known, you can use the group brand as a hook to get customers through the door. If your brand is well known in its own right, you can use the group brand to endorse your brand further. Recognition and positive awareness of our brand is what we all wish to achieve. Like any business process if it is planned and implemented correctly, it will work! Here’s to a successful launch!!
For more information on this topic – contact russ@rfm.co.uk