Building Customer Loyalty, Building Brand Loyalty

As customers in business or at home, we are all looking for better deals and more value.  With lower prices coupled with the ease of communication through technology, we can now access product from anywhere in the world, – it is a piece of cake!  Sometimes I think the world has gone Groupon daft!!

Ever more important then for organisations to endear brand loyalty, building emotional attachment with product and services and also with our teams  This is where the next style of differentiation will come in.

How do we do this in the smaller business?    2 of the elements include excellence in personal customer service  and the creation of a personal emotional attachment through loyalty programmes, well targeted social media and  appropriate key messages.  The endorsement of brand is moving higher and higher up the agenda.

Many companies in business to business sectors probably need to have real in-depth understanding of branding and apply it to their business.  Part of this is an attitude of mind rather than a process in many cases using internal teams to deliver external brand value and customer service on a recurring basis

For more information on this subject, contact russ@rfm.co.uk

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