Category Archives: Branding

Repetition, Repetition, Repetition

Posted on August 1, 2014 by RFM

It has been said many times before but the way to get recall, recognition, trust and opportunity is to keep your brand and brand values out there in the minds of your existing customers, potential customers, older customer, younger customers … Continue reading →

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Soap operas – A few fun comments

Posted on June 11, 2014 by RFM

Soap was a luxury item till around the 19th Century.  Pears shop with its oval shaped and translucent amber colour was first marketed in 1807 as a cosmetic beauty product when bathing became fashionable amongst women. The brand is now … Continue reading →

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Looking at tv stations – communicating to local audiences

Posted on June 5, 2014 by RFM

Our cities of Edinburgh and Glasgow are now offering 2 new tv stations. The news tell us that licences have been awarded for local advertising in Glasgow and Edinburgh and there is also a new tourism related tv medium coming … Continue reading →

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‘Sampling is the Key!’

Posted on November 7, 2013 by RFM

So said a delicatessen/farm shop retailer I was speaking with earlier in the week. His experience is that when you sample new products with customers, you can increase sales by a factor of 3, – ideal for newer products, needing … Continue reading →

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Building Brand Awareness

Posted on November 1, 2013 by RFM

Had the pleasure of speaking at the Taste Ayrshire meeting at the iconic Turnberry Hotel this week.  Around 30 – 40 businesses turned up to see the new brand collateral and the great new video which positions Food Producers in … Continue reading →

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Brand Refresh

Posted on October 24, 2013 by RFM

Just working on the project management of a brand refresh for a company looking to modernise their traditional image.  In testing the concepts with trade customers, there is great excitement and anticipation about the sales uplift this will provide.  The … Continue reading →

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Right Product in the Right Place at the Right Time — All the Time!!

Posted on August 30, 2013 by RFM

OSA (On Shelf Availability) is a key to growth for manufacturers selling on the shelves of our supermarkets.  OSA increases brand strength, brand loyalty and also increases and maintains sales. If your product is not on the shelf, statistically, the … Continue reading →

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Bringing Structure to Marketing

Posted on August 30, 2013 by RFM

Read a Facebook post this week of a young business owner, with what seems to be a highly acceptable and cool development of a traditional product. He has very little money to invest in his brand and seems to be … Continue reading →

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Coke Bottle Names

Posted on August 23, 2013 by RFM

Queuing for 2 hours in Tesco, Silverburn to get your name on a bottle of Coke, what is that all about?  The cost per small bottle was £1.15, so clearly premium priced as a collectors item!  There is no doubt … Continue reading →

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Building Customer Loyalty, Building Brand Loyalty

Posted on August 16, 2013 by RFM

As customers in business or at home, we are all looking for better deals and more value.  With lower prices coupled with the ease of communication through technology, we can now access product from anywhere in the world, – it … Continue reading →

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