Category Archives: Customer Service

Interesting Pricing Strategies

Many people do not see pricing as a function of marketing.  However, understanding what the customer will pay and what the market will bear at any particular time is crucial as we are only price sensitive at certain times. A … Continue reading

Posted in Customer Service, Marketing Mix, Sales | Leave a comment

Eyeball recognition

See that Tesco are going to use eyeball recognition as you walk into stores to determine the products they will display to you.   This is an amazing piece of technology which if it works well could transform targeted communication.  As … Continue reading

Posted in Communication, Customer Service, Marketing Communications | Leave a comment

Keeping Track in 2014!

For many years we have offered good clients an RFM desk diary, – a diary with a little bit more.   The format is a week to page running from November 2013 till December 2014 so you can see the date … Continue reading

Posted in Customer Service, Promotion | Leave a comment

Newly Refurbished Style Bar – The Look Takes A Trick!!

Just seen the look of the cool new style bar in our local Elliot’s location on Prestwick’s Main Street, geared to the young, cool, ‘out for fun’ markets, – a big investment to rip out and refurbish a whole bar! … Continue reading

Posted in Customer Service, Marketing, Marketing Communications, Promotion | Leave a comment

Brand Refresh

Just working on the project management of a brand refresh for a company looking to modernise their traditional image.  In testing the concepts with trade customers, there is great excitement and anticipation about the sales uplift this will provide.  The … Continue reading

Posted in Branding, Customer Service, Marketing Communications | Leave a comment

Research – Lighting Up The Way Forward

A small piece of well controlled and managed research works wonders, – almost every time.  Understanding customer’s behaviour, motivations, their likes and dislikes, perception of competition and buying habits is absolutely fascinating and illuminating.  It is in fact the basis … Continue reading

Posted in Customer Service, Marketing, Research | Leave a comment

Driving a Customer Focus In Business

Sometimes, a word or a phrase really puts a concept into focus, – perhaps that is the essence of a  lightbulb moment. In our business, we always talk about how we can help organisations to drive their business from the … Continue reading

Posted in Customer Service, Marketing Communications, Promotion | Leave a comment

30 Years in Business

RFM just passed a true milestone last week.  30 years trading in market research, marketing planning for business growth, sales, marketing and exhibition training. In that time, we have helped a multitude of organisations to improve the sales line in … Continue reading

Posted in Customer Service, Marketing Communications, Promotion | Leave a comment

National Trust – a Purple Cow Moment!

National Trust – a purple cow moment So the National Trust has accepted the Big Brother House into the portfolio of properties, albeit for a short space of time only.  Not exactly a national monument, it is however a significant … Continue reading

Posted in Customer Service, Marketing Communications, Promotion | Leave a comment

Selling – The Skill, the Practice,The Art

The Skill – understanding the sales process, the Sales Ladder to follow and how to work it for your business. The Practice – just like any skill – golf, guitar, cycling etc practise makes perfect and makes it look easy … Continue reading

Posted in Customer Service, Marketing, Sales | Leave a comment