Category Archives: Marketing

1980’s man/woman meet your contemporaries in 2016

Posted on April 14, 2016 by RFM

Consumed information through press, Tv, direct mail, posters etc. Bought from known  local and regional suppliers and may have dealt with for some time. Visited retail on a 9 – 5 basis and maybe on a Sunday  – if the … Continue reading →

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Hyperlocal grocery delivery – Learning from the big boys!

Posted on April 4, 2016 by graham

Read an interesting article this week that talked of a new service which Amazon are rolling out in India. Amazon Now enables customers to shop for daily essentials across a range of categories and have them delivered locally within 2 … Continue reading →

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Google Testing Mobile Unfriendly Icons

Posted on November 8, 2014 by RFM

Google have been testing mobile unfriendly icons next to those websites that haven’t made the transition to responsive design. This shift towards mobile user optimisation for mobile consumers is now part of Google’s long list of ranking factors. This covers … Continue reading →

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It’s official – we are a nation of shoppers

Posted on November 7, 2014 by RFM

With the festive season fast approaching, it’s now clear the UK are amongst the fastest growing world regions to have embraced eCommerce. A recent report produced by Lloyd’s Banking Group confirms this trend: The UK is one of the world’s strongest … Continue reading →

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Market and sell, Market and Sell

Posted on September 13, 2014 by RFM

As the summer draws to a close and we get ready for the autumn, we would suggest that companies large and small, need to review, revamp and refresh their sales and marketing communications, plans  and strategies. Every company needs to … Continue reading →

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Promotional gifts – still a great way to market

Posted on September 12, 2014 by RFM

Read a very interesting piece in marketer magazine that talks about the value of promotional gifts – deskware such as mugs, pens, diaries, mobile phone holders, usb sticks post its, and gifts. When there is so much clutter in the … Continue reading →

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Everyone’s market is ever changing

Posted on September 5, 2014 by RFM

Just read an article on the Aldi family who of course are completely cornering the market for groceries in the UK and targeting the mid range of consumer.  Their rivals are Tesco, Morrisons etc, those mid range operators where the … Continue reading →

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Town Centre Marketing

Posted on August 27, 2014 by RFM

Southwold, a perfect answer for strategic marketing. Just returned from this iconic little town, packed to the gunnels with holidaymakers, young, family and old. Key elements in the mix are – Nice clean beach with colourful English beach huts, great … Continue reading →

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Repetition, Repetition, Repetition

Posted on August 1, 2014 by RFM

It has been said many times before but the way to get recall, recognition, trust and opportunity is to keep your brand and brand values out there in the minds of your existing customers, potential customers, older customer, younger customers … Continue reading →

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Internet Wars – disrupting the status quo

Posted on July 16, 2014 by RFM

There are many examples of internet based companies disrupting traditional business models. Roger De’Ath from Google’s enterprise division, spoke recently at the recent Digital 2014 Interactive Scotland event: “For digital businesses, location is irrelevant, it’s an entirely democratic process. If … Continue reading →

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