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Category Archives: Business to business marketing
Everyone’s market is ever changing
Just read an article on the Aldi family who of course are completely cornering the market for groceries in the UK and targeting the mid range of consumer. Their rivals are Tesco, Morrisons etc, those mid range operators where the … Continue reading
Repetition, Repetition, Repetition
It has been said many times before but the way to get recall, recognition, trust and opportunity is to keep your brand and brand values out there in the minds of your existing customers, potential customers, older customer, younger customers … Continue reading
Initiating Key Contacts Round the Globe
For the last year we have been working with a client who is targeting key individuals in OEMs across the world. the opportunity to present and ‘get in the door’ occurs very infrequently but we have discovered a low cost … Continue reading
Business Networking for Business – Hone those Meet the Buyer Skills
Many businesses will be networking for new business over the next few months as business and consumer visitors arrive in Scotland for the Comonwealth Games and Ryder Cup. In addition to watching all the sporting prowess, some agencies will be organising … Continue reading
Bakers Dozen – probably better than 10%
Giving someone 10 % off just because they ask is just not good business. This happens repeatedly in consumer based companies, business to business operations etc. The fact is that the media tell us that everything is negotiable, of course, … Continue reading
Record breaking results in business to business marketing
Check out Powwownow teleconferencing. They published results of the initial phase of their promotional campaign in February and March 2012 against the same period in 2011. 130,000 visitors this year rather than 54,000 for the same period in 2011 Online registrations … Continue reading
World class technology – on our doorstep!
Visited the Scottish Technology Showcase at SECC this week. What a wealth of clever people we have in this country, creating innovative products and services that are truly world class. We really do need to communicate this, increase visibility, shout … Continue reading
Basic Webpage, Video and QR Codes – All in one package
We have access to a supplier with an offering of video, QR codes and basic web pages. The direct linking concept is the future of business to business marketing and can enhance your offering in business to consumer markets, and … Continue reading
B2B Marketing – Concentrating Effort for maximum efficiency
David Primrose, Director of Market Research, recently undertook a business to business survey for a professional services firm. They were frustrated that they could not make any inroads with a specific target client and wanted to know why. The research … Continue reading
Posted in Business to business marketing, Research
Tagged b2b marketing, RFM market research
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Times are changing and changing with the times is a must
Tough, but we all have to think about how to deliver value at a lower cost while retaining the same margin. With good business to business marketing research and also b2c marketing, there are many ways to achieve this, – … Continue reading