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Category Archives: Digital Marketing
Google Testing Mobile Unfriendly Icons
Google have been testing mobile unfriendly icons next to those websites that haven’t made the transition to responsive design. This shift towards mobile user optimisation for mobile consumers is now part of Google’s long list of ranking factors. This covers … Continue reading
Internet Wars – disrupting the status quo
There are many examples of internet based companies disrupting traditional business models. Roger De’Ath from Google’s enterprise division, spoke recently at the recent Digital 2014 Interactive Scotland event: “For digital businesses, location is irrelevant, it’s an entirely democratic process. If … Continue reading
Posted in Digital Marketing, Marketing Communications
Tagged digital marketing, internet marketing
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Technologies for the Future
Read this week about the deep sea internet that can be used to detect tsunamis and message to mobile phones, a watch that regulates your body temperature, so keeps you at the right temperature, printing human organs and other body … Continue reading
Posted in Digital Marketing, Marketing Communications, PR, Promotion
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Live Image – The Next Trend!!
I would hazard a guess that the next major trend will be towards Facetime, video, live action and the moving image as a matter of course taking us away from the written word. All the leading edge consumer products are … Continue reading
Where Do You Interface With Your Customers? Existing and Potential
On social media to provide a brand wash or swipe? At key shows and exhibitions when customers are in buying mood and susceptible to purchase? When they walk into your store, e mail or telephone into your business? When they … Continue reading
UK Marketing Spend Rising
A recent report from the IPA indicates UK companies are increasing their communications budgets between July and September this year. Respondents suggested improving economic conditions offer a platform for investment. The IPA ( Incorporation of Practitioners in Advertising) looks at … Continue reading
Don’t Worry , Be Appy!
Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation for overseas guests, pounce on a table at the last minute, gain product information etc. It is the way forward … Continue reading
Social Media in 10 Minutes a Day,
This idea came from our digital and social specialist, Graham English. When at work, many of us talk about our business orientated social media activity, – often easier to talk about than to implement!! Here is a way to make … Continue reading
Whatever Next!
Pin number style vitamin pills that allow us to transmit our authentication with our bodies, – Goggles that tell you what kind of fish species is passing your eyes (does not apply to haddock and chips!), – Drowsiness detectors for … Continue reading
Posted in Customer Service, Digital Marketing, Marketing
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When everyone zigs, zag!!
An excellent arrival on Challenger brands in this months Marketer magazine. Basically, the message is about the larger Challenger brands such as Tyrells v Walker, Virgin Atlantic v British Airways. The key attribute for a Challenger brand is the ability … Continue reading