Category Archives: Digital Marketing

Prioritising Mobile Strategy in 2013

Mobile commerce is all about having a strategy for accessibility from  mobile devices, using analytics to recognise which devices users have  the strongest intent to purchase. A recent IBM study published online, has identified new concepts and  trends in online … Continue reading

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Our Sharing Habits Explored

Social sharing site, ShareThis has released a study on social behaviour across various devices. Some really useful trends have come out of this study to help inform on a social media marketing strategy that can gain maximum reach. Users are … Continue reading

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Reinventing your Brand Time after Time after Time

Check out House of Swan website.  A basic match company offering a whole range of product offerings and a new digital strategy to engage with the new generation of consumers.  The promotion is a Pub quiz, online, promoted in major … Continue reading

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Googles Penguin 2.0 Has Waddled Out!

Read an interesting article on Google in the Levy McCallum online blog/news magazine this week, announcing the arrival of this new search engine update, which may or may not affect rankings.  Seems it is all change again at Google, in … Continue reading

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Movement in Still Photography!

Came across a stunning new technique of incorporating movement into stills photography.  Only certain parts of the screen image move which catches the eye, draws attention to detail of the product.   It was used on a very innovative product which … Continue reading

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Easyjet. Moving the Brand Up the Scale

Easyjet, one of the original leaders in the budget sector of flying have just increased their profits by 28% – very impressive in the face of rising fuel costs. After languishing in the doldrums for some time, the new Chief … Continue reading

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Mobile strategy – Moving and moving fast!

All the stats and the research would suggest that consumers are moving more to mobile for researching product reviews, recommendations, loyalty coupons etc in the pursuit of value in their purchasing.  Certainly in the consumer sector, mobile now leads the … Continue reading

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Innovative Research – Online tools and trends features added to Google

Google recently entered the world of market research with the launch of their own consumer survey tool, currently only available to US users. This is an interesting move by one of the internet’s fastest ever growing businesses. A recent article … Continue reading

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Social Shares and Social SEO – Linking strategies in 2012

All the leading search engine specialists gathered in London this week for the Search engine expo (SMX). Lisa Myers, – CEO of Verve Search boldly declared ‘Social shares is the new link building.’ Interacting in social networks, creating compelling content, … Continue reading

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Are you staying ahead of the curve in search engine optimisation?

Search engines update their catalogues regularly, constantly indexing millions of websites for updated content. These are sophisticated engines, and in these digital marketing days, your website simply can’t remain static, and must add value to the visitors. Blogging, has been … Continue reading

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