Category Archives: Marketing Communications

Building Brand Awareness

Had the pleasure of speaking at the Taste Ayrshire meeting at the iconic Turnberry Hotel this week.  Around 30 – 40 businesses turned up to see the new brand collateral and the great new video which positions Food Producers in … Continue reading

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Where Do You Interface With Your Customers? Existing and Potential

On social media to provide a brand wash or swipe? At key shows and exhibitions when customers are in buying mood and susceptible to purchase? When they walk into your store, e mail or telephone into your business?  When they … Continue reading

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Brand Refresh

Just working on the project management of a brand refresh for a company looking to modernise their traditional image.  In testing the concepts with trade customers, there is great excitement and anticipation about the sales uplift this will provide.  The … Continue reading

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Prestwick – A Case for Aggressive Marketing?

This week, the media have covered the latest case for Glasgow Prestwick Airport being put into public ownership. As a marketer, one wonders if the message of Glasgow Prestwick is truly etched on the minds of those people in airlines … Continue reading

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UK Marketing Spend Rising

A recent report from the IPA indicates UK companies are increasing their communications budgets between July and September this year.  Respondents suggested improving economic conditions offer a platform for investment.  The IPA ( Incorporation of Practitioners in Advertising) looks at … Continue reading

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Driving a Customer Focus In Business

Sometimes, a word or a phrase really puts a concept into focus, – perhaps that is the essence of a  lightbulb moment. In our business, we always talk about how we can help organisations to drive their business from the … Continue reading

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30 Years in Business

RFM just passed a true milestone last week.  30 years trading in market research, marketing planning for business growth, sales, marketing and exhibition training. In that time, we have helped a multitude of organisations to improve the sales line in … Continue reading

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National Trust – a Purple Cow Moment!

National Trust – a purple cow moment So the National Trust has accepted the Big Brother House into the portfolio of properties, albeit for a short space of time only.  Not exactly a national monument, it is however a significant … Continue reading

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Don’t Worry , Be Appy!

Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation  for overseas guests, pounce on a table at the last minute, gain product information etc.  It is the way forward … Continue reading

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How Men Buy, How Women Buy

Research shows that women make decisions about consumer purchases differently from men.  In general, the fair sex likes to browse, evaluate and see a range before a decision.  Men more often just want  2 or 3 options and to make … Continue reading

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