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Category Archives: Marketing Communications
Building Brand Awareness
Had the pleasure of speaking at the Taste Ayrshire meeting at the iconic Turnberry Hotel this week. Around 30 – 40 businesses turned up to see the new brand collateral and the great new video which positions Food Producers in … Continue reading
Posted in Branding, Marketing Communications, Promotion
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Where Do You Interface With Your Customers? Existing and Potential
On social media to provide a brand wash or swipe? At key shows and exhibitions when customers are in buying mood and susceptible to purchase? When they walk into your store, e mail or telephone into your business? When they … Continue reading
Brand Refresh
Just working on the project management of a brand refresh for a company looking to modernise their traditional image. In testing the concepts with trade customers, there is great excitement and anticipation about the sales uplift this will provide. The … Continue reading
Prestwick – A Case for Aggressive Marketing?
This week, the media have covered the latest case for Glasgow Prestwick Airport being put into public ownership. As a marketer, one wonders if the message of Glasgow Prestwick is truly etched on the minds of those people in airlines … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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UK Marketing Spend Rising
A recent report from the IPA indicates UK companies are increasing their communications budgets between July and September this year. Respondents suggested improving economic conditions offer a platform for investment. The IPA ( Incorporation of Practitioners in Advertising) looks at … Continue reading
Driving a Customer Focus In Business
Sometimes, a word or a phrase really puts a concept into focus, – perhaps that is the essence of a lightbulb moment. In our business, we always talk about how we can help organisations to drive their business from the … Continue reading
30 Years in Business
RFM just passed a true milestone last week. 30 years trading in market research, marketing planning for business growth, sales, marketing and exhibition training. In that time, we have helped a multitude of organisations to improve the sales line in … Continue reading
National Trust – a Purple Cow Moment!
National Trust – a purple cow moment So the National Trust has accepted the Big Brother House into the portfolio of properties, albeit for a short space of time only. Not exactly a national monument, it is however a significant … Continue reading
Don’t Worry , Be Appy!
Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation for overseas guests, pounce on a table at the last minute, gain product information etc. It is the way forward … Continue reading
How Men Buy, How Women Buy
Research shows that women make decisions about consumer purchases differently from men. In general, the fair sex likes to browse, evaluate and see a range before a decision. Men more often just want 2 or 3 options and to make … Continue reading
Posted in Marketing Communications, Promotion, Research, Sales
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