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Category Archives: Measured marketing
Review it, understand it, tweak it, link it, measure it
Google Analytics is very much like other research tools. Basically, it makes commercial sense to understand who is using your website. Key data on customers may be the following: How long they stay on your site? Do they abandon their … Continue reading
Online marketing – making your website work for you
In the age of ‘Big Data’, businesses must make sure their analytical online tools are sharp, that there is a company wide commitment to measured marketing. Most organisations need to make sure their website works for them and is connected to … Continue reading
Do you know the value of your social customer?
This year has seen an increasing trend of ‘ubiquitous’ users accessing social networks through mobile devices (24 hours a day, 7 days a week). This leaves a trail of ‘big data’ just waiting to be mined, which can allow a … Continue reading
Do they stay or do they go? Customers on your site
What do customers do on your website? Do you use the analytics tools at your disposal to find this out? In the digital era, business websites can no longer simply be live on the world wide web, in the blind … Continue reading
Measured marketing
Measured marketing (a trending topic) through web analytics and research can provide actionable insights including: Key search words to influence visibility on page one of Google A list of sites of value you might want to link with to inform … Continue reading
Methods of Measuring Marketing
This is emerging as a trending topic, – finding out what communication formats work and what doesn’t. It has always been possible to measure response to advertising and communication. It is just that online makes it nice and easy. Here … Continue reading
E commerce strategy audit
Just completed an ecommerce strategy checklist for a company entering into this market. Their thinking needed to be clear, they had to really define their business objectives and undertake the preparation and briefing of the site before speaking with their … Continue reading
Measurable marketing – analytical approach for online business
One of the values of online marketing is the ability to see what your customer and potential customers are doing when on your site or working on social media. Measurable marketing is the name of the game at present. Finding … Continue reading