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Category Archives: Online Marketing
Google Testing Mobile Unfriendly Icons
Google have been testing mobile unfriendly icons next to those websites that haven’t made the transition to responsive design. This shift towards mobile user optimisation for mobile consumers is now part of Google’s long list of ranking factors. This covers … Continue reading
Online shops – opening the door to successful trading!
Many small organisations will have an online shop. There are many packages out there and often the decision is taken to offer online sales. It is a great idea, – it can extend the reach of a company, provide an … Continue reading
Posted in Marketing, Online Marketing
Tagged online retailing, online shop, web store
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Getting in front of more customers is still always a good idea
It is always easy to talk about strategy, the hard bit is making it happen! Have come across quite a few companies recently who when we look at the analytics behind their sites, do not have their site fully optimised. … Continue reading
Mobile strategy – Moving and moving fast!
All the stats and the research would suggest that consumers are moving more to mobile for researching product reviews, recommendations, loyalty coupons etc in the pursuit of value in their purchasing. Certainly in the consumer sector, mobile now leads the … Continue reading
Online marketing – making your website work for you
In the age of ‘Big Data’, businesses must make sure their analytical online tools are sharp, that there is a company wide commitment to measured marketing. Most organisations need to make sure their website works for them and is connected to … Continue reading
E commerce strategy audit
Just completed an ecommerce strategy checklist for a company entering into this market. Their thinking needed to be clear, they had to really define their business objectives and undertake the preparation and briefing of the site before speaking with their … Continue reading
Measurable marketing – analytical approach for online business
One of the values of online marketing is the ability to see what your customer and potential customers are doing when on your site or working on social media. Measurable marketing is the name of the game at present. Finding … Continue reading
Social Shares and Social SEO – Linking strategies in 2012
All the leading search engine specialists gathered in London this week for the Search engine expo (SMX). Lisa Myers, – CEO of Verve Search boldly declared ‘Social shares is the new link building.’ Interacting in social networks, creating compelling content, … Continue reading