Category Archives: Marketing

Marketing to the slightly older

There is a very interesting piece in the Marketer this month about the importance of understanding how the more senior consumer consumes information and likes to be promoted to. A third of the UK population is over 50 and accounts … Continue reading

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Use the senses – it is a sensible idea

The internet can replace many things but not as yet able to replace touch. For many products, getting the product into the customer hands is an ideal way to increase opportunity. This basic fact could be used and adapted by … Continue reading

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Looking at tv stations – communicating to local audiences

Our cities of Edinburgh and Glasgow are now offering 2 new tv stations. The news tell us that licences have been awarded for local advertising in Glasgow and Edinburgh and there is also a new tourism related tv medium coming … Continue reading

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Initiating Key Contacts Round the Globe

For the last year we have been working with a client who is targeting key individuals in OEMs across the world. the opportunity to present and ‘get in the door’ occurs very infrequently but we have discovered a low cost … Continue reading

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Business Networking for Business – Hone those Meet the Buyer Skills

Many businesses will be networking for new business over the next few months as business and consumer visitors arrive in Scotland for the Comonwealth Games and Ryder Cup. In addition to watching all the sporting prowess, some agencies will be organising … Continue reading

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Online shops – opening the door to successful trading!

Many small organisations will have an online shop. There are many packages out there and often the decision is taken to offer online sales. It is a great idea, – it can extend the reach of a company, provide an … Continue reading

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Dont Worry, Be Appy!

Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation for overseas guests, pounce on a table at the last minute, gain product information etc. It is the way forward … Continue reading

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Bakers Dozen – probably better than 10%

Giving someone 10 % off just because they ask is just not good business. This happens repeatedly in consumer based companies, business to business operations etc. The fact is that the media tell us that everything is negotiable, of course, … Continue reading

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Going from a question mark to a shooting star

At RFM Marketing, we work on taking a new product, a ‘question mark’ product (unknown in the market place), to become a ‘shooting star’. Then how to get from a ‘shooting star’ to becoming a ‘cash cow’. Then how to … Continue reading

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Lessons from online behaviour – it might increase your sales

In the strive for sales, here are a few ideas practised by the major operators who work out their online transactional strategy based on their knowledge of our behaviours. 1. Effective delivery with ‘click and collect’ allowing customers to pick … Continue reading

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