Category Archives: Social Media Marketing

Live Image – The Next Trend!!

I would hazard a guess that the next major trend will be towards Facetime, video, live action and the moving image as a matter of course taking us away from the written word.   All the leading edge consumer products are … Continue reading

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Don’t Worry , Be Appy!

Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation  for overseas guests, pounce on a table at the last minute, gain product information etc.  It is the way forward … Continue reading

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Social Media in 10 Minutes a Day,

This idea came from our digital and social specialist, Graham English.  When at work, many of us talk about our business orientated social media activity, – often easier to talk about than to implement!!   Here is a way to make … Continue reading

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When everyone zigs, zag!!

An excellent arrival on Challenger brands in this months Marketer magazine. Basically, the message is about the larger Challenger brands such as Tyrells v Walker, Virgin Atlantic v British Airways. The key attribute for a Challenger brand is the ability … Continue reading

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Prioritising Mobile Strategy in 2013

Mobile commerce is all about having a strategy for accessibility from  mobile devices, using analytics to recognise which devices users have  the strongest intent to purchase. A recent IBM study published online, has identified new concepts and  trends in online … Continue reading

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Our Sharing Habits Explored

Social sharing site, ShareThis has released a study on social behaviour across various devices. Some really useful trends have come out of this study to help inform on a social media marketing strategy that can gain maximum reach. Users are … Continue reading

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New Research into Social Media and Brands

Internet Advertising Bureau has found some interesting stats on the value and return on social media activity.  Apparently 4 out of 5 of us would be more inclined to try out a brand, having had some exposure to conversation and … Continue reading

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Googles Penguin 2.0 Has Waddled Out!

Read an interesting article on Google in the Levy McCallum online blog/news magazine this week, announcing the arrival of this new search engine update, which may or may not affect rankings.  Seems it is all change again at Google, in … Continue reading

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Sales – Where Do They Come From?

Sales emanate from a variety of sources.  Often forgotten in the marketing mix,  leads for business and opportunities come from referral, customer service excellence, web, SEO, exhibitions and shows, asking for more business, transactional business activities, transformational business, networking etc, … Continue reading

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Mobile, Mobile, Mobile. Get Dressed and Put on Your Mobile

The Marketer magazine this week has some fascinating research on mobiles: Nomophobia is the fear of having no access to mobile technology According to gazelle.com, 40% of apple users would prefer to give up coffee rather than their mobile. 18% … Continue reading

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