Category Archives: Social Media Marketing

Amoy Food Van – Social Marketing for noodle fans

Amoy is travelling the country over the next few weeks in their ‘food van’ showing the British public just how easy it is to use their products in everyday cooking.  They are providing free samples, money off vouchers, a recipe … Continue reading

Posted in Social Media Marketing | Tagged | Leave a comment

An interesting concept – Facebook launch ‘Social Search’

Mark Zuckerburg, the founder of Facebook announced the arrival of ‘Social search’ an alliance between Facebook and the Bing search engine. What does this mean, and how does it affect us as consumers? You can now search Facebook and type … Continue reading

Posted in Social Media Marketing | Tagged | Leave a comment

LinkedIn – how do we use it?

There are 8 million business managers in the UK who are registered with LinkedIn. 82% of users use it to keep up with business news and research companies. The profile of the users tends to be decision makers, – senior … Continue reading

Posted in Promotion, Social Media Marketing | Tagged | Leave a comment

Fancy it – the next social high street

Riding on the back of Pinterest, ‘The Fancy’ is a shopping site that allows the customer to look at images of a range of merchandise ‘on line’ in visual format on a social networking platform. It allows the customer to browse … Continue reading

Posted in Social Media Marketing | Tagged | Leave a comment

To tweet or not to tweet – marketers ask the question

Buddy Media have published a study looking at how marketers use Twitter. This thought provoking study really nails down the key issues surrounding Twitter usage. Real-time activity – The data indicates that Brands engagement rates are 17% higher over the … Continue reading

Posted in Social Media Marketing | Tagged | Leave a comment

Social media success story – It started with a tweet

Every day we hear of the importance of using social media to broadcast your business message, and rarely do find a story close to home that gets heard through the noise. A recent example of a small company illustrates social … Continue reading

Posted in Marketing, Social Media Marketing | Tagged | Leave a comment

Pinterest – its all the rage

Watch Pinterest, as it’s something the early adopters are using. It’s a valuable resource, “unfiltered window” that requires excellent content. Harrods used Pinterest in exactly this way.  Pinterest is strong for arts, crafts and fashion and Harrods used this to create … Continue reading

Posted in Digital Marketing, Social Media Marketing | Tagged | Leave a comment

Going Social – Building your Fan Following

Social media platforms are evolving so fast, we often hear of business owners labouring over the correct etiquette to engage fans. They have concerns over credibility, negative reviews and all of this before deciding on which and how many platforms to focus on. … Continue reading

Posted in Social Media Marketing | Tagged | Leave a comment

Question. What do the following have in common?

 Weibo, QQ, Youku, Dovban, Kaixin 001, Ren Ren. Answer. They are all names of social networking sites in China, each targeting different sectors of the community, just like Facebook, Twitter, LinkedIn, YouTube, but bigger in size!! A ‘must understand’ for … Continue reading

Posted in Social Media Marketing | Tagged , , | Leave a comment