Category Archives: Product development

Going from a question mark to a shooting star

Posted on April 6, 2014 by RFM

At RFM Marketing, we work on taking a new product, a ‘question mark’ product (unknown in the market place), to become a ‘shooting star’. Then how to get from a ‘shooting star’ to becoming a ‘cash cow’. Then how to … Continue reading →

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Great product innovation

Posted on October 12, 2012 by admin

Just seen a press release in the Metro for a brand new textile product.  Smart textiles can now help patients undergoing chemotherapy to deal with hair loss issues.  It will be interesting to see if this very worthy ‘question mark’ … Continue reading →

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So what’s new in product innovation? How does this link to the marketing mix?

Posted on July 20, 2012 by admin

1. An iconic, traditional British cooker that is controlled by laptop, tablet or smartphone. Aga iTotal Control allows you to regulate your cooker by app on the move,- it then sends you a text to confirm the action! (a product … Continue reading →

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Finger on the pulse – innovative new products

Posted on November 19, 2011 by graham

As a company operating day to day in a variety of market sectors we have a constant stream of new ideas, innovations, and delivery methods to get our clients in front of the customers. Many of these are cross sectoral … Continue reading →

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