Category Archives: Promotion

Promotional gifts – still a great way to market

Read a very interesting piece in marketer magazine that talks about the value of promotional gifts – deskware such as mugs, pens, diaries, mobile phone holders, usb sticks post its, and gifts. When there is so much clutter in the … Continue reading

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Soap operas – A few fun comments

Soap was a luxury item till around the 19th Century.  Pears shop with its oval shaped and translucent amber colour was first marketed in 1807 as a cosmetic beauty product when bathing became fashionable amongst women. The brand is now … Continue reading

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Technologies for the Future

Read this week about the deep sea internet that can be used to detect tsunamis and message to mobile phones, a watch that regulates your body temperature, so keeps you at the right temperature, printing human organs and other body … Continue reading

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‘Sampling is the Key!’

So said a delicatessen/farm shop retailer I was speaking with earlier in the week. His experience is that when you sample new products with customers, you can increase sales by a factor of 3, – ideal for newer products, needing … Continue reading

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Keeping Track in 2014!

For many years we have offered good clients an RFM desk diary, – a diary with a little bit more.   The format is a week to page running from November 2013 till December 2014 so you can see the date … Continue reading

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Tell the Truth in the Morning!

Found this an interesting stat.   Research by Harvard psychologists has revealed that ethical behaviour tends to diminish as the day wears on, and that the good intentions that people wake up with gradually disappear. They consistently found that in the … Continue reading

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Newly Refurbished Style Bar – The Look Takes A Trick!!

Just seen the look of the cool new style bar in our local Elliot’s location on Prestwick’s Main Street, geared to the young, cool, ‘out for fun’ markets, – a big investment to rip out and refurbish a whole bar! … Continue reading

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Live Image – The Next Trend!!

I would hazard a guess that the next major trend will be towards Facetime, video, live action and the moving image as a matter of course taking us away from the written word.   All the leading edge consumer products are … Continue reading

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Building Brand Awareness

Had the pleasure of speaking at the Taste Ayrshire meeting at the iconic Turnberry Hotel this week.  Around 30 – 40 businesses turned up to see the new brand collateral and the great new video which positions Food Producers in … Continue reading

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Where Do You Interface With Your Customers? Existing and Potential

On social media to provide a brand wash or swipe? At key shows and exhibitions when customers are in buying mood and susceptible to purchase? When they walk into your store, e mail or telephone into your business?  When they … Continue reading

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