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Category Archives: Promotion
Prestwick – A Case for Aggressive Marketing?
This week, the media have covered the latest case for Glasgow Prestwick Airport being put into public ownership. As a marketer, one wonders if the message of Glasgow Prestwick is truly etched on the minds of those people in airlines … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Driving a Customer Focus In Business
Sometimes, a word or a phrase really puts a concept into focus, – perhaps that is the essence of a lightbulb moment. In our business, we always talk about how we can help organisations to drive their business from the … Continue reading
30 Years in Business
RFM just passed a true milestone last week. 30 years trading in market research, marketing planning for business growth, sales, marketing and exhibition training. In that time, we have helped a multitude of organisations to improve the sales line in … Continue reading
National Trust – a Purple Cow Moment!
National Trust – a purple cow moment So the National Trust has accepted the Big Brother House into the portfolio of properties, albeit for a short space of time only. Not exactly a national monument, it is however a significant … Continue reading
PACK – Presentation, Availability. Cross Selling and Service, Knowledge!
This has been reported as the focus for staff training in the new Marks and Spencer regime, reeling from criticism in the ladieswear section. In addition to the new ranges, they embarking on a customer service programme The lessons for … Continue reading
Posted in Marketing, Promotion, Sales
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How Men Buy, How Women Buy
Research shows that women make decisions about consumer purchases differently from men. In general, the fair sex likes to browse, evaluate and see a range before a decision. Men more often just want 2 or 3 options and to make … Continue reading
Posted in Marketing Communications, Promotion, Research, Sales
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Building Awareness in External Markets
Read a very interesting article in the Sunday Telegraph last Sunday about Glasgow, City of Sport. It was on a Discover Scotland pull-out, beautifully written with great photos. According to the media pack of the newspaper, this paper would reach … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Hiding your Light – Bruce Springsteen, Bon Jovi, Robbie Williams
Our technical IT guru/whizz provides a ‘plug in IT service’ for bands, concerts, and festivals, working at huge venues all over the UK and Europe. The superstars mentioned above are only a few of his previous clients and he is … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Are You on the Shelf?
Today’s Supply Chains across many sectors are highly sophisticated – but often it comes down to what is called the last 50 metres, – or how to get the retail teams to put your products on good display Research has … Continue reading
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Coke Bottle Names
Queuing for 2 hours in Tesco, Silverburn to get your name on a bottle of Coke, what is that all about? The cost per small bottle was £1.15, so clearly premium priced as a collectors item! There is no doubt … Continue reading
Posted in Branding, Marketing, Marketing Communications, Promotion
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