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Category Archives: Research
That Purple Cow moment
Throughout the year, most organisations are looking for 3 or 4 head turning moments when their business in the in the spotlight. This provides reasons to talk and interface with customers, both existing and potential. In the marketing business, these … Continue reading
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Step change in business
Real growth and a ‘step change’ in a business will be based on identifying new markets, finding new trends, focussing business on what customers are really wanting and creating products and services that are different and which have real competitive … Continue reading
Research – Lighting the Way Forward
A small piece of well controlled and well managed research works wonders, almost every time. Understanding customer’s behaviour, motivations, their likes and dislikes, perception of competition and buying habits is absolutely fascinating and illuminating. Often a 3rd party can ask … Continue reading
Posted in Marketing Mix, Research, Sales
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Tell the Truth in the Morning!
Found this an interesting stat. Research by Harvard psychologists has revealed that ethical behaviour tends to diminish as the day wears on, and that the good intentions that people wake up with gradually disappear. They consistently found that in the … Continue reading
Posted in Marketing Communications, Promotion, Research
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Research – Lighting Up The Way Forward
A small piece of well controlled and managed research works wonders, – almost every time. Understanding customer’s behaviour, motivations, their likes and dislikes, perception of competition and buying habits is absolutely fascinating and illuminating. It is in fact the basis … Continue reading
Posted in Customer Service, Marketing, Research
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How Men Buy, How Women Buy
Research shows that women make decisions about consumer purchases differently from men. In general, the fair sex likes to browse, evaluate and see a range before a decision. Men more often just want 2 or 3 options and to make … Continue reading
Posted in Marketing Communications, Promotion, Research, Sales
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Understanding the Sports Fan
I found notification on this paper on the CIM website. The paper seeks to provide marketers with insights into: identifying sports fans that will be most responsive to their marketing efforts; where to find these fans; how to communicate with … Continue reading
Posted in Marketing Communications, Research, Sales
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Windows of Opportunity
There was a very interesting article in the press last weekend about the challenges facing M&S in the textile sector. They have developed a new collection in ladies wear and have some high profile hitters promoting the range. However, on … Continue reading
Posted in Marketing, Research, Sales
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Real Customer Insight – they may tell us what they will not tell you!
A small amount of customer insight into key buyers will yield you hugely powerful information to improve the service and generate more business leads. Sometimes customers will not tell you directly about the issues that annoy them but they are … Continue reading
Posted in Customer Service, Research, Sales
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Using Enticing Media to Stand out from the Crowd
It’s crowded and noisy in the social networking world and many businesses are tapping into interactive digital marketing to reach the masses accessing through mobile devices. Original stories told well tend to attract attention and this quadcopter video has the … Continue reading
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