-
Recent Posts
Recent Comments
Archives
- April 2016
- March 2015
- November 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
- Advertising
- B2C marketing
- Branding
- Business to business marketing
- Communication
- Customer Service
- Digital Marketing
- Exhibitions
- Export
- High Street Marketing
- High Street Marketing
- Marketing
- Marketing Communications
- Marketing Mix
- Measured marketing
- New Recruits
- Online Marketing
- PR
- Presentations
- Product development
- Promotion
- Research
- RFM news
- Sales
- Skills development
- Social Media Marketing
- Strategic Marketing
- Training
Meta
Category Archives: Research
Understanding Customers and Customer Motivation
If you know the answers to the following questions, you will be able to save or reallocate some cost on your publicity and comms budgets. For each target market, How does the potential customer consume information? – this may vary … Continue reading
Easyjet. Moving the Brand Up the Scale
Easyjet, one of the original leaders in the budget sector of flying have just increased their profits by 28% – very impressive in the face of rising fuel costs. After languishing in the doldrums for some time, the new Chief … Continue reading
Mobile, Mobile, Mobile. Get Dressed and Put on Your Mobile
The Marketer magazine this week has some fascinating research on mobiles: Nomophobia is the fear of having no access to mobile technology According to gazelle.com, 40% of apple users would prefer to give up coffee rather than their mobile. 18% … Continue reading
Posted in Marketing, Research, Social Media Marketing
Leave a comment
I didn’t know you did that…
Clients and customers are never fully aware of any company’s product range, so we thought it might be interesting to update on the range of marketing and sales services that we are providing. This conforms to the tabs on our … Continue reading
Posted in Exhibitions, Marketing, Research, Sales
Leave a comment
Good market research reduces risk – bad market research risks your investment
People often say – our research tells us…. 1. What is important is to realise when your sample size is correct and reflective of your target market 2. That the questions are being asked in an unbiased way that reduces … Continue reading
Packaging makes the difference
A recent published market research project presented 10 consumer panels of 10 people with 5 unbranded glasses of orange juice to pull out different comments on flavour. The same products were then presented being poured out of different containers – … Continue reading
Right Place, Right Time
According to the papers this week, Magners sales are down by 20% this quarter while sales of beer are up. Most of this is attributed to the wet weather, as you can imagine. We have often talked about the value … Continue reading
Innovative Research – Online tools and trends features added to Google
Google recently entered the world of market research with the launch of their own consumer survey tool, currently only available to US users. This is an interesting move by one of the internet’s fastest ever growing businesses. A recent article … Continue reading
Watch out for Animee – the new beer targeted directly at women
Marketing – spot a gap – research it, – develop it, – test it- communicate it – launch it. Those clever marketers at Molson Coors identified from desk research that only 17% of women in the UK drink beer. It … Continue reading
Dancing Russ! A few John Sergeant moments
We mentioned last week that Russell Ferguson was dancing in a competition and that there might be a video. Well here is the link that will try to show the hard work that is going into the practise! Please have … Continue reading