Some people are involved as sales people, on the road, on the phone, on e commerce. They of course are ‘selling’ every day either transactional sales (sales farming with existing customers or transformational sales (sales hunting for the next big opportunity) Their sales skills need to be honed constantly to enhance their ability to close etc. The good sales person is never totally happy with their performance and can always identify room for improvement.
There are also many people whose main role is NOT in sales. This group have to represent their company and gain contracts, sell in new ideas etc, either as the business clincher or as part of the team making sales and new business presentations etc. They are the group that need to have a basic format to follow , to improve their confidence and their skill in that all important one to one interaction – on the phone, at an exhibition, on line, face to face.
If you want to increase sales, simple let us take a look. We currently work with a wholesaler client and a one day session, watching and examining the existing sales process in the business has identified a number of ‘quick win, no cost’ wins that will start to increase the order value, as well as some medium term activities that will involve a little more time in implementation. The value of this is immense and will have a direct result on the sales of the company.