We have often said that the value of international exhibitions allows you to meet customers you might never have otherwise spoken with, – on an equal footing. The short space of time you have at a show has to be managed well. RFMs Sales ladder helps to keep you on track.
A comment from one company said:
“Since we started exhibiting at large food exhibitions, our export sales have increased from around 5% of turnover to about 40% of turnover. A large part of this is due to the exposure, meeting opportunities, and leads generated by exhibiting at the shows.”
There is no doubt at all that when trading both at home and internationally, one of the ways to build awareness of your products and your brand is at these larger shows. You have 1/10th of a second to attract someone to your stand. Your team’s soft selling skills have to be on top form as working shows is completely different from other forms of selling.
For more information on rfm’s exhibitions knowledge and assistance, contact russ@rfm.co.uk There is also a downloadable exhibitions factsheet.