Communications strategy – Right place, right time

Being able to reach customers in the right place at the right time through their preferred channel (traditional or digital) is key to maximising your business opportunity. The range of options now for communication and positioning is immense, often not requiring budget but certainly requiring resource.  A little time at the front end gaining customer insight, understanding communication formats and ensuring the correct messages are being written and communicated will build results in terms of Return on Investment with short term effect.