What a fickle bunch we are. In a service based economy or in any really competitive sector, often it is customer service that creates that competitive edge to get the first order, customer service which keeps the existing customer happy and customer service that gets you a referral elsewhere. Just look at the power of Trip Advisor in the tourism and leisure industry.
In a business to business situation, the same principles apply. We have a number of clients who, when we undertake customer perception studies, the areas of concern and frustration are all down to communication and customer contact. To instil this in the minds and processes of your organisation, there are skills funding sources available. Flexible Learning Opportunities from Skills Development Scotland offer assistance across a multitude of topics including customer service, sales and marketing.