Giving the customer a ‘WOW’ experience costs you less than any advertising or communications. Treating the customer well and going the extra mile will reap huge rewards in retained and sustainable business.
The effort to gain new customers through the door of your premises – a real door and ecommerce door or a telephone door is a huge investment. So it follows that any of your team who answers a phone, or e mails or interfaces or delivers does not know how to handle customer well and better than the competition, you are missing a trick. WOW level excellence in customer service gets you better referral than almost any other element. It is an amazing tool to enhance, link sell, build repeat and referral business.
For more information on engaging and enthralling customer service in your organisation speak to us about previous programmes contact russ@rfm.co.uk