Do you know the value of your social customer?

This year has seen an increasing trend of ‘ubiquitous’ users accessing social networks through mobile devices (24 hours a day, 7 days a week). This leaves a trail of ‘big data’ just waiting to be mined, which can allow a customer to be targeted with personalised marketing on the company website and email campaign.

Most companies don’t take the time to understand what the data is reporting. With the advancements in tracking capabilities this should no longer be ignored and unlike offline activity, it is all measurable!

The RFM Measured Marketing package is an incredibly useful way to track new and existing audiences:

  • Introduction to Analytics – segmented traffic reports, visitor demographics, search traffic, social engagement levels
  • Overview of tagging – ensuring the majority of a customer’s online journey is tracked
  • Mobile visitor tracking – setting up automated reports, delivered to your inbox with daily, weekly, monthly mobile visitor volume
  • Website goals – identify interactions with website tracking specific to your business needs, newsletter sign-ups (enquiries-in), order tracking etc.
  • Sales funnel tracking – link the audience into a buying situation, improve your conversion rate

 

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