Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation for overseas guests, pounce on a table at the last minute, gain product information etc. It is the way forward and every business looking to grow and to engage with both consumers and business to business customers, needs to be mindful of the way in which we consume information.
If it is not in your radar at the moment, it certainly has to be considered. If apps , mobile sites, phone and tablet ordering is the way your customers wish to trade, you have to be there. In business to business it also shows that you are ahead of the game, interested and aware of the new order.
Many years ago, companies used to prepare brochures and then often keep most of them in the cupboard, – not much use to anyone! A more modern version of the same issue arose recently. . A client in the textile trade had created an app – fantastic piece of work, superbly crafted, well designed to appeal to many different types of user. In research, key customers were either unaware of or had not downloaded the app. When we change the way we communicate, we have to make it habit forming. Getting the app is the first thing, creating awareness and usage is the next.
For more information on the various types of marketing and business generation processes, contact russ@rfm.co.uk.