A recent survey has revealed that young consumers are shunning traditional tea – understanding the motivations, likes and dislikes of the next band of consumers is important. It helps to shape your future.
Budweiser has been given a facelift – its 12th re-design since the brand became available in cans in 1936. 12 redesigns in 75 years works out at one every 6 years. Rebranding is important to keep your business fresh but, it should be a representation of your key attributes and therefore requires quite a lot of thought and planning at the outset.
Marks & Spencer announced it is to roll out a raft of drinks between 0 per cent and 10 per cent abv to tap into the growing demand for lighter, lower-alcohol wine and related products. Changing demand again.
In an ever shifting economy, adjusting the offering to the market is a never ending and essential job. Marketing and selling ability is absolutely key to the growth and sustainability of companies in tough times. Instilling the skills in house is a must and cannot be ignored.