E commerce strategy audit

Just completed an ecommerce strategy checklist for a company entering into this market.  Their thinking needed to be clear, they had to really define their business objectives and undertake the preparation and briefing of the site before speaking with their graphics site designers, SEO specialists, web creators etc.

Most websites that work have a real business objective behind them and taking time to think this through is very valuable.  An RFM pack to identify the key elements was described as ‘fantastic’ and there is also a pack which uses analytics to audit the complete site and provides activities that are ‘must haves’ to get the site well operational.  This uses a combination of a Chartered Marketer and an experienced online marketing analyst and manager.

For more information contact.russ@rfm.co.uk

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