Ecobuild is a Business to Business event in the world of sustainable design, construction and the built environment. We are off to work at Ecobuild at Excel London in a couple of weeks, hopefully cutting energy and getting plenty of visitors to the stand.
The organisers attracted 57,000 visitors last year from starting the exhibition only a few years ago, so someone has done a great marketing job.
The presentation of the business to business marketing campaign is truly brilliant. Twitter trending, LinkedIn, Facebook, PR, billboards, direct mail, web, a complete blend of online and offline to attract more and more visitors to this show concentrating on building products for tomorrows more energy saving buildings.
Good campaigns follow a pattern and a plan. Good campaigns are thought through in advance to encourage awareness and take up. Good campaigns grow the audience big time.
A real exemplar, Ecobuild show how to deliver key customers to the door of the hall. A powerful combination with RFM’s On Stand Exhibition Behaviour!