Many organisations see exhibitions in the UK and overseas as 2,3, or 4 days out of the office. If you are organising an exhibition it creeps up and is on you before you know it – and believe it or not exhibition attendance is exhausting. Many people see exhibitions as customer moments, high points in the calendar year when you can show off product range, engage with existing and potential customers etc. – true purple cow moment.
We would suggest that the 4-6 weeks before the exhibition is crucial for planning and pre publicity. Handling customers correctly at the show is imperative and follow up in the 2 weeks after the show with all those valuable contacts is critical.
The investment in time and money is considerable, it is important to maximise the investment.