Just returned from working at an exhibition for a group of companies. In 2 days, we spoke to 90 per cent of the visitors who attended, wrote a number of key orders and made more than 370 contacts for 12 exhibitors. Lots of follow up to do now!
The keys to success – of course the right products to start with, but on the day, well dressed and well lit stands, a proactive approach to drive customers to the stand and a team so knowledgeable about how to behave on the stand that they were all focussed on the sale.