Spent a fascinating marketing mentoring session with a tv chef from Anglesey in Wales who has started a ‘superb food’ restaurant using nearly all local product from the island and just across the Menai Straits. An excellent example of food tourism, he is already taking bookings from all over the UK as a result of a food review in the Times Magazine by the influential Giles Coren. This of course will spin off into other food producers and accommodation providers in the local area. He has lots more appearances lined up.
Like many businesses, our help is valued in creating good marketing and sales practice throughout his business, training, mentoring planning etc. The model is great. Create awareness through well thought through PR and provide a Launchpad for other businesses in the area. Scotland, take note.
For more information on food tourism, contact russ@rfm.co.uk