Just read from the Hillington Innovation Centre that there is a shortage of product availability in the supply chain for wind equipment in East Scotland. In the same week, we had a client in a related sector with a superb plant list, tell us they could not attend a programme as they had a real sales shortage and it was all hands to the pumps!
Someone clearly needs to get their marketing and sales act into gear and keep their antennae on the market!
Time spent on developing relationships and sales links with key buyers is time well spent. It does take some time and resources — but if you have the product hidden away, you often need to get out and tell the story to the world.