It is always easy to talk about strategy, the hard bit is making it happen! Have come across quite a few companies recently who when we look at the analytics behind their sites, do not have their site fully optimised.
Result of this – they have a website which fewer people are seeing as it does not come up for the right search engine queries. This is a never ending task – tweaking, adjusting, changing, reviewing to get it right all and every time.
Search Engine Optimisation is a bit like any other function in your business – manufacturing, service finance, HR etc. As we say – getting in front of some new customers is always a good idea – not helped if your major sales tool is hidden!