A great way for companies to sell product fast. Based on offering huge discounts for group purchasing bought in a short time frame, Groupon focusses on the consumer habit of ‘impulse purchase’. From a marketing point of view, it allows an organisation to create footfall to their business and then (if their staff are well trained), sell on linked and additional product as well as building data for repeat sales.
Today’s batch includes 2 night Dinner B&B for 2 For £199 (56 sales), Samsung camera at half price (116 bought) car service – £49 ( 4 bought), also gastric bands and spray tans, neither of which interest me at present! (Maybe later in the year!)
The concept means that once they have had a number of bids, the offer goes live. Interesting to note that the deals now seem to go live with only 1 bid! Sign of the times.