Definition , – “Growth Hacker” is used to refer to someone who is clever, innovative and ensures that every initiative is performed in the hope of growing the business – sounds good!
Examples – Hotmail added a personalised signature to every email and grew users from 3,000 a day to 1 million in 6 months, 12 million in 18 months.
Dropbox offered an extra 500 megabytes of storage as a thank you for introducing new customers.
Simple traditional techniques applied to the digital age – as ever based on understanding of human customer behaviour.
Allegedly 31 per cent of US firms have a marketing technologist on board – food for thought!
To get more information on planning and timetabling for increased customer acquisition, contact russ@rfm.co.uk