Hiding your Light – Bruce Springsteen, Bon Jovi, Robbie Williams

Our technical IT guru/whizz provides a ‘plug in IT service’ for bands,  concerts, and festivals, working at huge venues all over the UK and Europe.  The superstars mentioned above are only a few of his previous clients and he is known as ‘Amazing Alan’ in the business.  In a general discussion in the office, he indicated he was worried about boasting who he was working for.  We did set him straight and suggested he polish up his key messages!
Be true to yourself, – be true to your business and make sure your message is honest and truthful but also shows you in the best possible light.  Developing good wording, copy etc that can then be adapted for various forms of marketing collateral brings excellent benefit to any business.
For information on good wording, linked to the key benefits of your target market, contact russ@rfm.co.uk